Just as it’s important to understand why you do what you do in order to inspire yourself, that belief is what inspires others.
What’s beautiful is that when we speak about our beliefs we speak directly to the part of the brain that drives behavior which is what we’re all looking for…
Most companies define themselves by what they do and how they do it. But ironically the companies that are leading the way with innovation and creating loyal communities define themselves by why they exist.
Apple for instance believes in challenging the status quo, and everything they do serves as the tangible proof of that belief.
In an effort to not drag this out ill give you a really quick example.
The railroad industry was an industry that defined itself by what and how they operated. All of the money was poured into laying tracks and putting people on trains.
The moment the airplane was invented railroads became obsolete because they were so focused on what and how they operated instead of their why of providing mass transportation.
Meanwhile, Apple, a computer company who defines themselves by their why, redefined the music industry with the iPod and iTunes.
Honestly, there’s so much to cover as far as your why is concerned, I’m going to write and entire other blog on it. Stay tuned!